Per second. Only connected calls. No surcharges.

01

The pulse, and why it costs you money

Indian voice pricing is quoted per pulse, usually 30 or 60 seconds. A 34-second call on a 60-second pulse is billed as 60 seconds. A 61-second call is billed as 120. The rounding is invisible on the rate card and very visible on the invoice.

We bill per second. A 34-second call costs 34 seconds. That is the whole claim, and it only means something once you know what it replaces.

02

What it costs

INR 10 to 12 a minute, billed per second. A one-time setup fee covers conversation design, the call flow, number provisioning and TRAI registration. No platform minimum, no per-seat licence, and no surcharge for Hindi or any regional language.

That last point is worth checking elsewhere: several voice AI vendors in India quote a base per-minute rate and then add one to three rupees a minute for Hindi and regional languages. Ask.

• Only connected calls

  Unanswered, busy and failed attempts are not billed.

• No language surcharge

  All 9+ languages are the same rate. Hinglish included.

• No platform fee or minimum

  No monthly licence, no seat count, no annual commitment floor.

• One-time setup

  Conversation design, call flow, numbers and registration. Quoted once, up front.

03

The arithmetic against a 20-paise broadcast

A pre-recorded broadcast is cheaper per dial by a factor of forty. That comparison is only fair if the two things produce the same output. They do not.

A broadcast produces a delivery count: how many phones rang and for how long the audio played. Nobody answered a question, nobody was qualified, nobody asked to be called back. A conversation produces a record of what each person said. The unit that matters is cost per captured response, and on that measure the gap closes or reverses depending on how many of your dials you actually needed to hear from.

So the honest answer: if you need a message delivered to a lakh of people and you do not care what any of them think, buy the broadcast. It is the right tool and we will tell you so. If you need to know who is interested, a delivery count cannot give you that at any price.

04

What the service covers

• List handling

  Format checks, de-duplication and DND scrubbing before the first dial, with a report on what was unusable.

• Script and voice

  Written per language and tested on a sample before the full run.

• Scheduling and pacing

  Inside the 10 AM to 7 PM window, paced against your own capacity to handle call-backs.

• Live monitoring

  The first few hundred calls watched, the script adjusted, weak segments paused.

• Response capture

  Every call produces a record. Issues raised, sentiment and call-back requests returned daily.

• Reporting

  Connected, interested, callback requested, opted out and unreachable, by segment.

05

Six questions worth putting to any provider

These separate providers faster than a feature list, and most can be settled inside one call.

• “Is this a recording or a conversation?” The honest answer changes the price by an order of magnitude. Both products are real; only one of them can tell you what the person said.
• “Who registers the numbers and templates?” If the answer is vague, assume it lands with you, and add the lead time to your launch date.
• “What is your connect rate on lists like mine?” A provider who has run comparable campaigns will give a range and the reasons it moves. One who has not will talk about the technology.
• “Can I hear a call in my language?” Not a showreel. A live call, in the language and accent your customers use, with a real address or amount in the sentence.
• “What happens on day one if it is not working?” The useful answer involves stopping the campaign and changing the script, not waiting for the month-end report.
• “What do I get when it ends?” A delivery log, or answers in fields in your CRM. These are very different deliverables.

06

What the reporting has to show

Reporting that only counts dials is marketing for the vendor. Useful reporting lets you decide something.

• Per campaign, not per month

  Aggregated monthly figures hide the campaign that failed inside a month that looked fine.

• Dispositions, not just totals

  Busy, switched off, out of network and answering machine are four different problems with four different fixes.

• The answers themselves

  What people said to each question, countable. This is the output that justifies a conversation over a recording.

• Cost per useful outcome

  Spend divided by the count of calls that produced something you can act on. The only figure that compares two providers honestly.

07

Numbers, registration and consent

The regulatory side is not an add-on, and it is where a provider either takes work off you or hands it to you.

Promotional and transactional calls travel on different number series, and the originating number has to match the type of call being made. Before volume runs, the entity, the sender header and the call templates are registered with the operator — a process with a queue in front of it, not a setting to switch on. Lists are scrubbed against the Do Not Disturb register every time they change, not once at the start. Promotional calling runs inside the permitted daytime window.

We hold all of that when we run the campaign. A software licence does not, and the difference is worth asking about before the first invoice.

08

Volumes, lead times and what to expect

Two questions come up in almost every first conversation: how fast can this start, and how big can it get.

• Starting from scratch

  Allow a week to ten days. Most of it is registration, which runs on the operator’s timetable rather than ours. Script and pilot happen alongside it.

• If registration already exists

  Two to three days. The script and a pilot are still worth the time — launching straight into a full list is how budgets get spent on a bad opening line.

• Daily volume

  Tens of thousands of dials a day is routine. The ceiling in practice is the permitted calling window and the size of a list worth calling, not the system.

• Seasonal bursts

  Admission seasons, festive campaigns and election periods all spike. Tell us the date; capacity is planned against the calendar, not assumed.

One thing worth setting expectations on: the first campaign is usually not the best one. Connect rates and completion improve measurably after the first list has been run and the script has been cut. Providers who promise their best numbers on day one are describing a demo, not a campaign.

→Next step

Hear it before you buy it.

Tell us the list size, the language and the window, and we will cost it properly and let you listen to a real call first.

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FAQ

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