Elections
Reaching a constituency by voice, in the language it answers in, under the two separate sets of rules that govern election calling in India.
01
A single assembly constituency can hold three lakh voters. No volunteer network speaks to all of them once inside a campaign window, let alone three times.
Voice closes that gap in a way a message does not. It reaches people who never open campaign messages, it works on any handset, and in the candidate’s own recorded voice it carries a recall a forwarded image does not. In a two-way call it can also capture what the voter raises, which is the cheapest constituency research a campaign will ever buy.
02
Who is standing and what the platform is, in the leader’s own voice where that is wanted.
Different message to different wards, because a coastal ward and an industrial one do not share a top concern.
Invitations and the reminder the day before, which is the call that actually fills a ground.
Booth number, timings and what to carry, placed in the window the rules allow.
What people raised, summarised back to the campaign the same day, by ward.
Reaching the people who do the ground work with instructions they do not have to be chased for.
03
Election calling is governed twice over, and most providers mention one of the two.
| What it covers | How it binds a calling campaign | |
|---|---|---|
| Model Code of Conduct | In force from the day the Election Commission announces dates | Content, claims and conduct; breaches can stop a campaign |
| MCMC pre-certification | Paid political advertising | Recorded political advertising needs certification before it runs |
| Silence period | The final 48 hours before polling closes | Nothing goes out; the shutdown is scheduled from week one, not improvised |
| TRAI commercial calling | Consent, preference register, registered headers | DND scrubbed before the dial; 10 AM to 7 PM only; the automated voice is disclosed |
We plan around all four from the first week. A campaign stopped mid-run is worse than one that started smaller, and retrofitting compliance onto a live campaign is how that happens.
04
A constituency is not one electorate. Households inside the same seat answer in different languages, often two inside one conversation, and a single recording in one language reaches a fraction of them.
So outreach is built per ward and per language, with code-switching inside a call where that is how the household actually talks — Hindi opening, Marathi once the person answers in Marathi. That is the difference between a call people stay on and one they end in four seconds.
05
We run voice and message outreach. We do not canvass door to door, print or distribute voter slips, run LED vans or staff booths on polling day.
And the honest version: outreach at this scale complements ground work, it does not replace it. A call reaches everyone; a karyakarta at the door persuades. Campaigns that buy only one of the two usually learn which half they were missing after the count.
06
Election outreach is not one campaign. It is three, and the cheapest attention is bought in the one most candidates skip.
07
The calls that work are shorter than candidates expect and ask more than they expect.
A thirty-second call that identifies the candidate, states one thing and asks one question will outperform a ninety-second message about a manifesto every time. People do not listen to manifestos on the phone. They answer a question about their own ward.
The question is the part most campaigns leave out, and it is the part that makes the exercise worth its cost. “What is the one thing you would want fixed here?” turns a broadcast into a list of issues by locality, in the voter’s own words, which is both campaign intelligence and the basis for the next call.
One message per call. A call that tries to carry three loses all three.
08
Commercial campaigns measure revenue. A political campaign has no such number until the count, so it needs proxies that move week to week.
How many stayed to the end. The fastest read on whether the opening line and the voice are right for the ward.
How many answered the question rather than just listening. This is the number that separates outreach from broadcast.
What people said, grouped by locality. Useful to the ground team immediately, regardless of the calling.
The list the final fortnight is run against. Everything before polling day is, in effect, building this.
09
The brief changes a great deal depending on who is asking, and the answer to “how many calls” is almost never the useful question.
The common case. One ward, one list, three phases, and a ground team that needs the issue data more than the candidate needs the call count.
One plan, separate lists and scripts per ward, and reporting that shows which wards are responding and which are not — which is where the remaining budget should go.
No code in force, no deadline, and by far the cheapest attention in politics. Almost nobody uses this window.
Running the voice layer underneath someone else’s strategy, to their script and their calendar, with the data handed back in their format.
What we need from you to scope it: the ward or constituency, the rough size of the list, the languages spoken in it, and the date. Not the manifesto — a thirty-second call cannot carry it, and a campaign built on reading one aloud will underperform a campaign that asks a single question.
→Next step
Tell us the list size, the language and the window, and we will cost it properly and let you listen to a real call first.
FAQ
Yes, within the rules. Consent and preference-register obligations apply under TRAI, registered headers are required, calling is limited to 10 AM to 7 PM, and the automated voice is disclosed. From the announcement of dates the Model Code of Conduct applies on top, and nothing goes out during the 48-hour silence period.
It closes the final 48 hours before polling ends. Publishing and paid distribution stop. We schedule the shutdown from the first week of the campaign and verify it rather than assume it.
Paid political advertising requires pre-certification by the Media Certification and Monitoring Committee once an election is announced. We build the certification step into the campaign timeline rather than discovering it the week before.
Calling is driven by the list you supply, so ward-level and booth-level messaging depends on how that list is segmented. Where the segmentation exists, the message and the language change with it.
9+ Indian languages including Hindi, Marathi, Gujarati, Tamil, Telugu, Bengali and Malayalam, with code-switching inside a single call.
A recorded message in the leader’s voice is possible and often the right choice for an introduction or an appeal. A conversation that answers questions uses a synthesised voice, because a recording cannot respond.
Capacity is virtual, so the real limits are the 10 AM to 7 PM window and the days remaining before the silence period, not the number of lines available.
Turnout reminders run up to the start of the silence period. Nothing goes out inside it.
No. One campaign per contest.
INR 10 to 12 a minute, billed per second, plus a one-time setup fee. Pre-recorded broadcast is far cheaper per dial and returns a delivery count rather than what any voter said. Tell us the list size and the window and we will cost both.
Typically 48 hours from brief to live calls, which matters when the window between announcement and polling is fixed and short.
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